In his book "Leading Outside the Lines", Jon Katzenbach tells the story about two organizations with strong values.
The first has the values of Communication, Respect, Integrity and Excellence. These values were posted on the company Website, included in the employee manual, displayed on the wall in the foyer, and proudly repeated at company events.
The second organization has the values of Honour, Courage and Commitment. Every member of this organization openly talks about these three values, and uses it to make, mostly, life and death decisions. The organizations?
The first is the shamed Enron, famous for its corrupt scandal a decade ago. The company is closed down and their CEO in jail.
The second? The U.S. Marine Corps. It has endured now for more than 200 years.
A critical difference between these two organizations is in the way they make their values come to life... or not.
Enron was a values-displayed organization.
The USMC is a values-driven organization.
The difference? No window dressing. Living the values in everyday decisions, discussions, situations and actions.
Values are both formal and informal. Formally, the can be written down and displayed, and this is a good thing. But the formal side of values means absolutely nothing if it does not connect informally in the offices, hallways, boardrooms and interactions between staff and with clients.
A way to test values, is to informally ask staff and customers about it.
See if, firstly, they know what it is.
And secondly, if they walk the talk.
How to achieve value-drivenness? Only one sure way: an example set by management or leadership.
Informally.
Daily.
Remember: "There is no use in walking somewhere to preach, if your walking is not your preaching."
Dries Lombaard is the co-owner of Strengths Institute South Africa, and has more than 7000 hours of Strengths Coaching experience over the last decade. He is leading a vibrant and growing network of Strengths Coaches in Southern Africa, and works with corporate and multinational leadership and management teams and C-level leaders as a Strengths Coach and training facilitator.